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Silver charge

Chinese tea · shop 35

A crest for pressed dark tea

Diagonal blue and red bands over brushed silver, a yellow disc behind the leaf, italic condensed caps set on the slope. Drinks-can livery, mirrored into something closer to a coat of arms.

Brushed silver panel with a yellow sun disc, two mirrored blue shapes flanking clusters of dark pu-erh, and italic condensed caps on diagonal blue and red bands

Seven categories, seven lanes

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Wear for the loud side

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

Why the shop looks like a can

Everything here is borrowed from the school of can and race livery: a brushed metal ground, diagonal bands in blue, red and white, a yellow disc standing in for a sun, and headlines in italic condensed caps leaning the way the bands lean. Strict symmetry does the rest, with two mirrored shapes framing the product like a crest. What holds the palette together is the product itself: dense pressed leaf photographs almost black against silver, so the darkest thing on the page is also the thing for sale. Surfaces stay flat and unshaded, which keeps the shop a graphic rather than a stunt. The picture shouts, the copy does not. Nothing here promises you energy.